pet peeve of the day

People who call it “chic lit.”

I can’t decide which is the most likely cause of this most disturbing development.

1. That the person does not know how to spell “chick.”
2. That the person does not know how to pronounce “chic.” (Scenario: do you suppose they actually think it’s “sheik lit?” Would that be like, Lawrence of Arabia, or any one of a dozen Silhouette Desires?)
3. That the person gets all of their literary genre and industry information from the typo-ridden racks at Target, which is where I first came across this cringe-worthy misspelling.
4. That the person, like those who are amused by the facetious pronounciation of the aforementioned store “Tarjaaay” (and I count myself among that number), is actually using “chic lit” ironically. And if so, joke ain’t gelling, hon.
5. That the person thinks that all chick lit novels should be chic and fashion-conscious, like Devil Wears Prada. Alternately, is speaking of a specific sub-sub-sub genre with a cutesy title, the kind all those aggravating newspaper articles insist upong coining and foisting upon us as if we wanted them/cared/did not find them demeaning, like “dick lit,” “hick lit,” “out of work lit,” “celeblit” “nestinglit” “chickadee lit” “pollo lit” “etc.” I’d argue that “hen lit” is one of these, but the damn thing seems to have caught on, much tot he detriment of everyone involved.
6. That the person is one of those that enjoys adorable misspellings, names their children complicated, pseudo-Celtic names like Cthlywlucthannhthl (pronounced, “Susan”), dots their “i”s with hearts, and thinks that txt mssg speke is rite. sux.
7. That the person actually doesn’t understand what chick lit is at all, and so the word “chick” seems plucked out of the ether, and would therefore be easily substituted with anything that sounds and/or looks remotely reasonable.

Is anyone else as bothered by this as I am? I swear I have to physically restrain my fingers from firing back emails to the tune of “It’s CHICK lit! CHICK CHICK CHICK! As in ‘a young woman!’ A chickkkkkkkkkkkkkkkk!” Except for more politely, of course. 😉 (Ahh, the joy of a blog, where I am always free to vent my spleen.)

Am I alone in my cringes? In my eye-rolls? In my fervent desire to abolish forever this bizarre happenstance? Discuss.