I’ve got another virus. Fortunately, this one I’m happy about.
So I told y’all about how I’ve been watching Firefly so that I know what’s going on when the movie Serenity hits theaters at the end of the month. I’ve been enjoying it (far more than I ever did when it was on TV (briefly) let me tell you!). I hope the movie’s a big hit.
Apprently, Joss Whedon, in his infinite wisdom, has launched what’s called a “viral marketing campaign.” What is that, you may ask? Well, apparently it involves people telling other people about the cool marketing. Or something. Not quite clear. Anyway, I found out about it yesterday, and since I may just be the lowest of the low on the Firefly foodchain, I’m sure that everyone else who has any interest in this has probably already seen it. Still, I draw your attention to it, in hopes that you might actually develop some interest, and go see this film.
At the end of August, videos began popping up on iFilm and other sites called the “R. Tam Sessions.” R. Tam is River Tam, the name of one of the characters in Serenity. In the show Firefly, her brother, a hot, hotshot young doctor, rescued her from a secret government lab where they were torturing and experimenting on her (her family sent her to what they thought was a school for gifted children), and now both Tams are on the run from some very scary folks determined to get River back, and have taken refuge on the not-quite-legal cargo ship Serenity. These experiments have turned River into a paranoid schizophrenic who may or may not also have some pretty cool superpowers. So, your basic sci-fi premise.
The R. Tam Sessions (watch ’em in order for the full effect):
Session 416, Second Excerpt
Session 1 Excerpt
Session 22 Excerpt
Session 165 Excerpt
Session 416, First Excerpt
Get the complete sessions in Quicktime here or click on the link above for a bunch of different formats, sites, and other info.
I think this so idea is just so extraordinarily cool. I want a viral marketing campaign!
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